AI is helping some sellers generate 77% more revenue
AI is helping some sellers generate 77% more revenue. The gap isn’t access. It’s consistent use.
That stat comes from Gong Labs, which analyzed 7.1 million opportunities.
What’s interesting isn’t that AI helps. It’s why it helps.
The sellers seeing outsized gains aren’t using AI as a novelty or a writing toy.
They’re using it every day to:
• automate admin work that steals selling time • keep CRM and call notes from becoming a second job • prepare more tailored, situation-aware outreach • spend more hours actually moving deals forward AI isn’t closing deals for them. It’s giving them back time, focus, and consistency.
That’s the real divide.
Most sellers have access to AI. Far fewer have built the habit of using it where it changes how their day is spent.
The takeaway isn’t “use more AI.” It’s use AI consistently in the parts of your workflow that touch revenue.
AI isn’t replacing reps. It’s amplifying the ones who already know what matters.
Curious how this shows up for you: I͟s͟ ͟A͟I͟ ͟s͟o͟m͟e͟t͟h͟i͟n͟g͟ ͟y͟o͟u͟ ͟t͟r͟y͟ ͟o͟c͟c͟a͟s͟i͟o͟n͟a͟l͟l͟y͟ ͟— o͟r͟ ͟s͟o͟m͟e͟t͟h͟i͟n͟g͟ ͟b͟a͟k͟e͟d͟ ͟i͟n͟t͟o͟ ͟h͟o͟w͟ ͟y͟o͟u͟ ͟w͟o͟r͟k͟ ͟d͟e͟a͟l͟s͟ ͟e͟v͟e͟r͟y͟ ͟d͟a͟y͟?͟
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