AI didn’t make bad sellers better
AI didn’t make bad sellers better.
It exposed them.
I see reps send 200 “personalized” messages without doing even basic persona research.
No segment defined. No clear win profile. No idea who they actually convert.
Volume feels like progress. It just lowers reply rates and burns reputation.
If you don’t know who you win with, AI helps you lose faster.
Ideal Customer Persona research first. Diagnosis second. Pitch last.
Otherwise you’re just revving a chainsaw at a birthday cake.