That 247 word cold email isn’t bad
That 247 word cold email isn’t bad. It’s lazy thinking dressed up as effort.
AI made it easier to produce words. It did not make you sharper.
And your buyer can feel that in three seconds.
Prospect research is not about knowing more about the company.
It is about knowing something true about the person.
Before you open ChatGPT\Claude, answer this:
What pressure is this role under right now? Why is that pressure expensive? What tradeoff are they being forced to make?
If you cannot answer those, you are not ready to write.
Most sellers do this:
They skim the website. They paste a few facts. They ask AI to write the email.
Then they send:
“I noticed your recent Series B and rapid growth. Many companies at your stage struggle with scaling operations. We help organizations streamline processes and drive measurable impact.”
You have seen that email.
You may have sent a version of it last week.
It sounds polished. It says nothing.
Instead, research the segment with AI.
For example, you may find this about Directors of IT during consolidation:
Savings are promised. Reporting breaks first. Finance still expects clean numbers.
Now your email becomes:
“Most IT leaders I speak to during consolidation say savings look good on paper, but reporting gets worse before it gets better.
Especially when finance expects clean numbers in month one.
How are you handling reporting visibility while platforms are being merged?”
One pressure. One observation. One question.
That feels different to: “We help companies reduce cloud spend by 40%.”
Angles scale. Facts do not.
AI does not fix weak thinking. It multiplies it.
Segment first. Account second.
Think once. Execute many times.
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