Marketing stops guessing which messages earn pipeline. Sales stops losing deals to objections they didn't see coming. One platform, one buyer truth.
Sound familiar?
Sales says marketing sends bad leads. Marketing says sales can't close. The real problem: nobody agrees on what a qualified buyer actually looks like.
You're spending another quarter testing messaging you're not sure will convert. The budget you already spent on campaigns that missed? That's gone. The only buyer feedback you get comes from pipeline that didn't close.
New reps keep learning the hard objections for the first time in front of real deals. Every one of those conversations is revenue your team could have kept.
For B2B Marketing Teams
Know which messages earn pipeline before you launch. Test positioning through your buyer's eyes, not your team's assumptions.
Know what your buyers are weighing when they evaluate you. The language they use to justify purchases internally. The objections they raise before you ever hear them. Build campaigns around what moves real buyers, not what sounds good in a brainstorm.
The Positioning Playbook maps your specific product to each buyer persona's real priorities β showing you the current solution they're stuck with, the problem they can't solve, and the aspiration that would make them sign. Personalised to your product. Ready to paste into your next campaign brief.
When marketing and sales work from different assumptions about the buyer, deals stall and campaigns miss. Build shared buyer profiles that marketing targets and sales actually pulls up before calls.
For B2B Sales Teams
Know the buyer, the objection, and the close before the call. Every deal that goes dark in stage 4 costs you months of pipeline you can't get back.
Find out why deals you were confident in went dark in stage 4. Understand what every member of the buying committee is weighing, the language they use to justify purchases internally, and what keeps them from signing off.
Have a live conversation with an AI buyer persona that pushes back the way your real prospects do. Practice cold calls, discovery questions, and objection handling. New reps get up to speed without burning your best enterprise accounts.
Paste your outreach emails, one-pagers, or pitch talking points and get them scored through the buyer's eyes. Find the vendor-speak your prospects ignore and rewrite it in the language they actually use to justify purchases internally.
Competitive Intelligence
Pull real G2, Capterra, and analyst reviews. Surface the hidden concerns, cost risks, and fit gaps your prospects are already reading β before they use them against you.
Analyze any competitor against your product and get a persona-aware breakdown: their real claims, the reality behind them, and the risk to your prospect's org. Backed by live web search pulling from G2, Gartner, and analyst sources β not stale data.
Pre-Built Buyer Research
12 pre-built research documents per persona β ready the moment you log in. No prompting, no waiting. Just pull up the buyer and go.
Every persona comes loaded with 12 research documents covering the full buying journey β who they are, how they evaluate, what they fear, and how to close them. Plus AI-generated audio overviews your reps can listen to on the way to the meeting.
Platform
One platform. One buyer truth. Both teams aligned.
Who's in the room, what they care about, and what will kill the deal. Profiles that marketing targets and sales actually pulls up before calls.
Practice cold calls, discovery, and objection handling with AI buyer personas that push back the way your real prospects do.
Score your campaigns and content through the buyer's eyes. Find out if your language is what they'll read or what they'll skip past.
A 3-priority messaging matrix connecting your product to each buyer's real priorities. Includes an auto-generated cold email sequence. Personalised to your product, exportable to your campaign brief.
Analyze any competitor with live web search pulling G2, Capterra, and analyst data. Get a Claim / Reality / Risk breakdown and export as a battlecard or Competitive Concerns Infographic.
The exact response to "your price is too high" for every buyer type in your pipeline. Every persona, every objection, tested before you use it live.
Find vendor-speak your buyers ignore and rewrite it in the language they actually use to justify purchases internally.
ICP profiles, pain-trigger matrices, buying committee maps, buying journeys, and risk profiles ready before your next call. No waiting, no prompting. The research is already done.
Your rep has 20 minutes before an on-site. Instead of scrambling through docs, they listen to a persona briefing that covers the buyer's priorities, the objections they'll face, and the messaging that lands. Deep-dive overviews and messaging playbooks for every persona.
Slide decks and one-pagers your reps didn't have to build. Differentiator breakdowns, KPI dashboards, and implementation roadmaps pulled from your buyer intelligence and ready for the next meeting.
Why both teams need this
Every week those teams work from different buyer assumptions, deals stall that didn't need to. GTMRevenu.ai gives both teams the same buyer truth, the same research, and the same playbooks.
Pricing
7-day free trial with full access. No credit card required.
Marketing OR Sales tools, 1 persona
Marketing + Sales tools, 1 persona
All personas, team seats, custom builds
Marketing gets campaigns that earn pipeline. Sales gets pre-built research, audio briefings, and slide-ready visuals before every call. Request early access and see how it works with your buyers.